Recent experience has taught us that many women with political aspirations do not start early enough to build their campaign. To build an effective campaign, it is essential to start early!
The 7 Steps to Winning workshop series is designed to equip aspiring political candidates with the knowledge and skills necessary to run a successful political campaign. Our workshops cover a range of key topics such as campaign strategy, fundraising, volunteer management, media and public engagement, and more. Each workshop includes hands-on activities, group discussions, and sessions to provide practical insights and actionable takeaways. With the 7 Steps to Win workshop series, you'll gain the confidence and knowledge to help you & your volunteers run a winning political campaign.
Starting in the fall of 2024, the cost is:
Full series $250
To build an effective campaign, it is essential to start early. The next municipal election is October 26, 2026.
You need to begin planning soon.
This is a great place to start!
Questions? Email helen.cole@thejeancollective.ca
The 7 Steps to Winning workshop series is designed to equip aspiring political candidates with the knowledge and skills necessary to run a successful political campaign. Our workshops cover a range of key topics such as campaign strategy, fundraising, volunteer management, media and public engagement, and more. Each workshop includes hands-on activities, group discussions, and sessions to provide practical insights and actionable takeaways. With the 7 Steps to Win workshop series, you'll gain the confidence and knowledge to help you run a winning political campaign.
"Are You Compatible with Public Office?" is the first in a series of 7 designed to help women get elected. The objective of this workshop is to identify the qualities required to become an elected official and assess the compatibility of individuals with public office. The workshop includes a compatibility assessment quiz, group discussions, role-playing scenarios to test decision-making skills, and case study analysis of successful women in politics. By the end of the workshop, participants will have a better understanding of what it takes to be an elected official and whether they have the necessary qualities to succeed in public office.
"Your North Star" workshop is the 2nd in a series of 7 designed to help women get elected. When you are making decisions as a politician, your purpose or "North Star' is an integral part of your decision making process, it will help in many ways. That's why it is one of the first workshops because it drives everything you do!
The objective of this workshop is to help individuals develop their vision and mission statement. The workshop includes a brainstorming session to identify personal values and beliefs, a group discussion on how to align personal values and beliefs with political goals, and the development of vision and mission statements for a political career. Participants will present their vision and mission statements at the end of the workshop. By the end of the workshop, participants will have a clear understanding of their personal values and beliefs and how they can align them with their political goals to create a strong vision and mission statement for their political career.
"Know Your Story, Develop Your Elevator Pitch" workshop is the 3rd in a series of 7 designed to help women get elected. This can be a difficult one to nail down but it is so important when you starting telling your story. The North Star workshop naturally leads into this one. The objective of this workshop is to help individuals craft their personal stories and elevator pitches for political campaigns. The workshop includes storytelling exercises to identify personal narratives, group discussions on how to connect personal stories to political goals and developing elevator pitches for political campaigns. Participants will present their elevator pitches at the end of the workshop and receive feedback. By the end of the workshop, participants will have a clear understanding of how to use their personal stories to connect with voters and communicate their political goals effectively.
"How to Advocate in Your Community" workshop is the 4th in a series of 7 designed to help women get elected. We all have our issues in the community that we would like to improve. The objective of this workshop is to teach you how to effectively advocate. The workshop includes a group discussion on the importance of community advocacy, researching issues and identifying potential supporters, developing a communication plan for community outreach, and role-playing scenarios to practice community advocacy techniques. By the end of the workshop, participants will have a clear understanding of how to effectively advocate for their political campaign in their local community, build relationships with potential supporters, and communicate their message effectively.
‘Working with Media and the Public' is # 5 in the 7 Steps to Win series, designed to help women get elected. In this workshop, participants will learn how to effectively work with the media and engage with the public. The workshop includes group discussions on the role of media in politics, role-playing scenarios to practice media interviews and public speaking, and developing a communication plan for media and public engagement. Participants will also have the opportunity to present and receive feedback on their media interviews and public speaking skills. By the end of this workshop, individuals will have gained valuable insights and practical skills to help them navigate the media and engage with the public during their political campaign.
"Creating Your Election Campaign" is the 6th in a series of 7 designed to help women get elected. The objective of this workshop is to teach individuals how to create a comprehensive election campaign plan. The workshop includes a group discussion on the elements of a successful election campaign, researching past election campaigns for inspiration and best practices, developing a campaign plan including messaging, branding, and strategic planning, and presenting and receiving feedback on campaign plans including how to build your team. By the end of the workshop, participants will have a clear understanding of how to create an effective election campaign plan that includes a strong message, branding, and strategizing on how best to appeal to voters.
"Making the Ask" is the 7th & final workshop in a series of 7 designed to help women get elected. We have observed that many candidates have trouble asking for money and are very surprised by the expense involved in running for office. Their campaign struggles due to lack of funds. The objective of this workshop is to teach you how to effectively fundraise and budget for their election campaign. The workshop includes a group discussion on the importance of fundraising and budgeting in politics, developing a fundraising plan including donor identification, solicitation, and recognition, developing a budget plan including expenses & revenue, presenting, and receiving feedback on fundraising and budget plans. By the end of the workshop, participants will have a clear understanding of how to effectively fundraise and budget for their election campaign, including identifying potential donors, soliciting donations, and creating a comprehensive budget plan that includes expenses, revenue, and cash flow.
Experience shows that most women start their campaign much too late. The time is now if you want to be ready! Workshop dates can be adjusted if necessary.
The next generation of girls and young women will benefit from having diverse role models and mentors.
We choose to support the YMCA of Southwestern Ontario, most specifically their Young Women of Excellence Program.
A percentage of any profit from conferences and workshops will be donated to the YMCAs across Southwestern Ontario.
My name is Ronnie Littlewood. I am the CEO of The Couples Clinic® and the Founder of 1 Million Marriages Saved. I started attending workshops through The Jean Collective in 2021. I was curious about stepping into Municipal Politics and found that the workshops and teachings offered by Helen Cole were so much more than just about women in politics. It was really about women in leadership. Those classes helped build my confidence to step into my own spotlight and teach to a wider audience. It also gave me the strength to launch my second company. Even though I decided I wasn’t going to pursue municipal politics at this time, the courses I took where so valuable in helping me get where I am today. Every woman needs to find her voice in leadership. And really, The Jean Collective is such an educational supportive place, I would encourage any woman looking to step into leadership, to explore their amazing resources.
Ronnie Littlewood, M.S.W.
This is what some of those women have said after running for office in 2022.
“Thank you, Helen, and thanks for your advice and support with The Jean Collective, a Women in Politics. It was an invaluable resource and support system during my campaign run!
Thank you for all your advice, encouragement, and support. I can’t wait to see where you will take this. You’ve helped us all. You have been such an inspiration to us!
Thank you for dedicating your time and experience by, not just encouraging women to step outside their comfort zone and run for politics but for teaching, showing, and guiding through the process so every woman has the confidence to chase their dreams.
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